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Cowboys–Chiefs Thanksgiving Game Sets All-Time NFL Regular-Season Viewership Record

A new Nielsen methodology paired with strategic Thanksgiving scheduling helped lift audiences across all windows.

Dak Prescott #4 of the Dallas Cowboys and Patrick Mahomes #15 of the Kansas City Chiefs embrace following the game at AT&T Stadium on November 27, 2025 in Arlington, Texas.
Nov 27, 2025; Arlington, Texas, USA; Dallas Cowboys wide receiver CeeDee Lamb (88) catches a pass for a touchdown against Kansas City Chiefs cornerback Trent McDuffie (22) during the first quarter at AT&T Stadium. Mandatory Credit: Kevin Jairaj-Imagn Images
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Nov 27, 2025; Arlington, Texas, USA; Dallas Cowboys wide receiver KaVontae Turpin (9) and Kansas City Chiefs linebacker Drue Tranquill (23) look to recover a fumble during the fourth quarter at AT&T Stadium. Mandatory Credit: Kevin Jairaj-Imagn Images

Overview

  • The CBS telecast averaged 57.23 million viewers and peaked at about 61.36 million, making it the most-watched regular-season NFL game on record, with CBS saying it was also Paramount+'s top regular-season NFL stream.
  • FOX’s early Packers–Lions matchup averaged 47.7 million viewers, the network’s most-watched regular-season game ever and the highest audience for an early Thanksgiving window.
  • NBC’s Bengals–Ravens nightcap averaged 28.4 million viewers, the most for a Thanksgiving primetime game, as the NFL reported a record 44.7 million average across the three games.
  • The league said digital streaming across platforms delivered a 2.2 million average minute audience for the day, up 58% year over year, reflecting broader cross-platform consumption.
  • Industry analyses credit Nielsen’s Big Data + Panel and expanded out-of-home counting as material factors in the higher figures, as overall NFL viewership is trending up roughly 6% this season with implications for ad sales and future rights talks.