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Cowboys Weigh $28 Million Tag or Long-Term Deal for George Pickens as Titans, Bills Circle

The decision looms as Dallas balances receiver spending with fixing a bottom-ranked defense while cap-rich rivals monitor his status.

Overview

  • Dallas faces a near-term call to either apply the projected $28.046 million wide receiver franchise tag to George Pickens or pursue a multi-year agreement.
  • Market estimates from Spotrac and Bleacher Report place Pickens’ free-agent value around $122–$124 million over four years.
  • Reports identify the Titans and Bills as plausible destinations if he reaches free agency, citing receiver needs and substantial cap flexibility.
  • Commentary, including from ESPN’s Aaron Schatz, warns that a delayed move by Jerry Jones could increase the chance of Tennessee making a push.
  • Pickens’ leverage follows a breakout 2025 in Dallas with 93 receptions, 1,429 yards and nine touchdowns, plus Pro Bowl and second-team All-Pro honors.