Cowboys-Seahawks Game Breaks NFL Streaming Record

The game, broadcast on Amazon Prime Video, averaged 15.26 million viewers and peaked at 17.76 million.

The Cowboys-Seahawks game set a record as the most-streamed game in NFL history and the most-watched game on Amazon Prime Video.
The game averaged 15.26 million viewers on Prime Video and local broadcast stations in Seattle and Dallas.
The streaming-only number was 11.1 million on Prime Video, Twitch and NFL+.
At its peak, 17.76 million viewers tuned into the game.
Through 11 weeks, 'Thursday Night Football' is averaging 12.58 million viewers, a 29% increase over last season.