Overview

• Sportico’s Aug. 13 report pegs the Cowboys at $12.8 billion, a $2.48 billion increase from 2024.
• Dallas has led the annual Sportico valuations for six consecutive years.
• The Los Angeles Rams and New York Giants each surpassed $10 billion in 2025 with valuations of $10.43 billion and $10.25 billion, respectively.
• NFL franchise values averaged $7.1 billion this year, up 20 percent from last season, with the Bengals at the lower end at $5.5 billion.
• The documentary ‘America’s Team: The Gambler and His Cowboys’ will premiere on August 19, highlighting Jerry Jones’s impact on the franchise.