Overview

• Sportico’s 2025 NFL valuations rank the Dallas Cowboys at $12.8 billion, with the Los Angeles Rams ($10.43 billion) and New York Giants ($10.25 billion) also surpassing $10 billion for the first time.
• League-wide growth has been driven more by expanding media rights deals, stadium and real estate ventures, sponsorship agreements and ticket sales than by recent on-field success.
• The average franchise value climbed roughly 20% year-over-year to $7.13 billion, led by 34% increases for the Rams and Giants and a 24% rise for the Cowboys.
• New minority-stake transactions under relaxed ownership rules—most notably the 49ers’ sale of a 6.2% interest at an $8.6 billion valuation—are providing liquidity and setting fresh market benchmarks.
• The concentration of valuation gains among a handful of top teams highlights widening financial stratification across the league.