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Cowboys Executive Charlotte Jones Backs Bad Bunny as Super Bowl Halftime Headliner

Her podcast comments echo the NFL’s stance that the booking is about uniting fans not politics.

Overview

  • Jones called the choice "awesome," praised the league’s Latina fan base, and framed the Super Bowl stage as a global platform.
  • She said the NFL does everything it can to avoid politics and described the halftime show as a moment to bring people together.
  • The remarks follow weeks of criticism tied to Bad Bunny’s past comments about ICE and concerns over a Spanish-language performance.
  • NFL Commissioner Roger Goodell has stood by the selection as carefully considered and expressed confidence it will be a unifying show.
  • Conservative activists have organized petitions and Turning Point USA has promoted an alternative "All American Halftime Show."