Overview
- The club finalized the deal with Mike Ashley’s Frasers Group on Aug. 23, with the sale price undisclosed.
- Chairman Doug King called it a defining day and said ownership will enable investment in facilities, fan experience and community initiatives.
- Controlling the venue removes rent payments and allows Coventry to keep revenue from concessions, parking, conferences and concerts.
- Ashley praised King as a “fantastic custodian” and said Coventry have “every chance” of a Premier League return soon.
- The announcement coincided with the stadium’s 20th anniversary and a 7-1 win over QPR, with “Our home. Our Future” displayed inside the ground.