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Court Upholds Order Requiring Apple to Allow External App Store Payments

Developers have quickly integrated web-based purchase links to avoid the App Store’s fees.

Apple can’t undo some recent modifications to the App Store ordered by a judge.
FILE - The Apple logo is displayed at an Apple store, Jan. 3, 2019. (AP Photo/Mary Altaffer, File)
Fortnite game graphic is displayed on a smartphone in front of Apple logo in this illustration created on May 2, 2021. REUTERS/Dado Ruvic/Illustration/File Photo
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Overview

  • The Ninth Circuit refused to stay an April order that held Apple in contempt for violating a 2021 injunction by imposing a 27% fee on out-of-App Store transactions.
  • The order bars Apple from charging commissions on purchases made through external links and from dictating how developers design or place those links.
  • Epic Games, Amazon, Spotify and other major developers have promptly added web-based payment options to their apps to bypass the App Store’s 15% to 30% fees.
  • Epic CEO Tim Sweeney hailed the verdict as the end of the ‘Apple tax,’ while Apple said it will press its case further in the appeals process.
  • Analysts warn that complying with the order could trim Apple’s services revenue growth by up to 200 basis points, creating a 2–3% earnings-per-share headwind and enhancing margins for alternative app makers.