Overview

• NewJeans members failed to re-appeal by the June 24 deadline, cementing a Seoul High Court injunction on solo endorsements.
• The order bars the five members from pursuing independent brand deals or acting as their own agents, with 1 billion won fines for each breach.
• The high court ruled that ADOR honored its contractual obligations and upheld the exclusivity clauses governing the group.
• The central dispute over the validity of NewJeans’ exclusive contracts will be heard at a July 24 trial.
• During their year-long hiatus NewJeans lost key endorsements, allowing groups such as Stray Kids, aespa, ILLIT and KiiiKiii to fill the gap.