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Court Bars OpenAI From Using ‘io’ Name but Jony Ive Hardware Deal Proceeds

A temporary court order over a trademark claim by AI-earbud maker iyO has removed io branding from OpenAI’s channels ahead of a planned 2026 product reveal.

This image appeared above the project announcement on OpenAI.com
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Overview

  • A U.S. judge granted a temporary restraining order requiring OpenAI to scrub all public mentions of the “io” mark while iyO’s trademark suit advances to an October hearing.
  • OpenAI and Jony Ive reaffirm that their $6.5 billion acquisition of io Products remains intact despite the branding injunction.
  • Court filings reveal the prototype device is neither an in-ear headset nor a wearable but is being designed to fit in a pocket or sit on a desk.
  • Legal declarations show the hardware team has explored headphone form factors but expects the first product to be at least a year away from announcement or sale.
  • Ive’s LoveFrom studio will oversee creative and design leadership as OpenAI expands from software into consumer AI hardware.