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Coupang Offers 50,000-Won Vouchers to 33.7 Million After Data Leak

Regulators and police question the company's forensic claims.

Overview

  • Coupang will grant vouchers totaling 50,000 won per affected account starting Jan. 15, 2026, a plan valued at about 1.68 trillion won.
  • The package is split across services — 5,000 won for the main shopping platform, 5,000 won for Coupang Eats, and two 20,000-won coupons for Travel and R.LUX — drawing complaints that most value is confined to niche offerings.
  • Consumer groups and lawmakers rejected the voucher-only plan as inadequate and accused the company of turning compensation into a marketing exercise.
  • Seoul police said Coupang failed to disclose it had conducted an internal analysis of a suspect’s laptop before handing it over, and investigators said key facts will be confirmed only after forensic reviews are completed.
  • Founder Bom Kim issued his first public apology but declined to attend this week’s parliamentary hearings, as a government task force escalated oversight and agencies weighed penalties, including a potential business suspension.