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Coupang Consolidates Leadership Under Park Dae-joon to Drive AI Innovation and Global Growth

South Korean e-commerce giant transitions to a sole-CEO model as Park Dae-joon takes the helm, focusing on AI-driven logistics and international expansion.

Coupang Representative Director Park Dae-joon (PHOTO NOT FOR SALE) (Yonhap)

Overview

  • Coupang has restructured its leadership, moving from a dual-CEO model to a sole-CEO model under Park Dae-joon.
  • Park Dae-joon will lead efforts to enhance AI-based logistics services and support small businesses on the platform.
  • Kang Han-seung transitions to Coupang Inc. to spearhead North American business development and global operations.
  • Coupang Inc. plans to expand its Rocket Delivery service in Taiwan and grow its luxury e-commerce platform, Farfetch.
  • Park Dae-joon, now also chairman of the board, has been instrumental in Coupang's Rocket Delivery expansion and the launch of ventures like Coupang Eats and Coupang Play.