Country Stars Eric Church and Morgan Wallen Acquire Field & Stream

The duo plans to revitalize the brand with new initiatives including a print magazine, digital refresh, and an outdoor music festival.

Country music stars Eric Church and Morgan Wallen have acquired the rights to Field & Stream, a long-standing outdoor lifestyle brand and magazine.
The duo plans to revitalize the brand with new print versions of the magazine, a refreshed digital outlet, and an outdoor music festival scheduled for this fall.
Field & Stream will also offer a membership program, the 'Field & Stream 1871 Club', providing members with benefits such as access to the print magazine, priority ticket access to the music festival, members-only gear, and more.
10% of the net profits from the 1871 Club will be directed towards non-profit organizations that actively contribute to supporting outdoor causes.
Doug McNamee, former president of lifestyle brand Magnolia, will lead the brand's renaissance.