Overview
- Apple held the top four positions in Q3 2025’s global best‑sellers, with the iPhone 16 leading by volume for a third straight quarter.
- Samsung captured five spots with Galaxy A‑series models, underscoring midrange strength and the absence of Samsung flagships in the top 10.
- Global foldable shipments rose 14% year over year to a record quarterly high, driven largely by Samsung’s Galaxy Z 7 lineup, especially the Fold 7.
- Counterpoint reports Apple intensified U.S. promotions in response to early Pixel 10 discounts tracked in its Weekly Smartphone Promotions Index.
- For the first time, 5G devices occupied all of the top five best‑selling models, reflecting a broad shift in consumer preference across regions.