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Coty Weighs Sale of Luxury and Consumer Arms in Early Buyer Talks

Early engagement with Interparfums for Burberry and Hugo Boss fragrances follows recent revenue swings, with a critical Gucci license due to expire in 2028

Covergirl makeup, owned by Coty Inc., is seen for sale in Manhattan, New York City, U.S., February 7, 2022. REUTERS/Andrew Kelly/File Photo
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Overview

  • Coty has begun preliminary discussions to divest its Luxury division comprising Gucci, Burberry, Jil Sander and Hugo Boss alongside its mass-market Consumer arm.
  • Interparfums has signaled interest in acquiring Coty’s fragrance business, particularly the Burberry and Hugo Boss licenses.
  • Industry sources indicate any deal for the fragrance portfolio could take the form of a strategic partnership or merger rather than a direct acquisition.
  • Kering intends to internalize Gucci fragrance and beauty activities once Coty’s license ends in 2028, adding urgency to the Luxury division sale.
  • Executives warn that finding a buyer for the Consumer division, home to brands such as Covergirl, Max Factor and Rimmel London, remains the biggest hurdle.