Overview

• The review covers a $1.2 billion mass color cosmetics portfolio—CoverGirl, Rimmel, Sally Hansen and Max Factor—and a $400 million Brazil unit of local brands, with Citi advising.
• Options include partnerships, divestitures, spin‑offs and other actions aimed at maximizing long‑term value and strengthening the balance sheet, with outside reports saying sales could include CoverGirl or Rimmel.
• Coty is consolidating all fragrance and scent brands into a single unit that management says represents 69% of sales and the majority of profits.
• Leadership changes name board member Gordon von Bretten president of consumer beauty and head of the review, while Stefano Curti and Alexis Vaganay depart and Jean Holtzmann takes on additional fragrance brands.
• The pivot follows softer mass‑beauty trends and a fourth‑quarter net loss of $72.1 million, as market data show prestige fragrances growing while U.S. mass‑market makeup declines and total debt stands just over $4 billion.