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Costco Restores Early-Morning Access for Executive Members Starting June 30

The move rewards top-tier shoppers who generate the bulk of Costco’s revenue through a dedicated early access period.

Overview

  • Starting June 30, U.S. Costco locations will reserve 9–10 a.m. on weekdays and Sundays and 9–9:30 a.m. on Saturdays exclusively for Executive members.
  • Warehouses that already open at 9 a.m. will dedicate that early hour to Executive members, with regular members admitted from 10 a.m. on weekdays and Sundays and 9:30 a.m. on Saturdays.
  • All U.S. warehouses will extend Saturday hours by one hour, remaining open until 7 p.m. for all membership tiers.
  • Executive members pay $130 annually and represent less than half of Costco’s 79.6 million memberships but account for about 73% of the company’s sales.
  • The change aligns Costco’s perks with rival Sam’s Club and follows membership price increases implemented last September.