Costco Cracks Down on Unauthorized Membership Sharing to Maintain Profitability
- Costco is instituting stricter enforcement of members-only benefits by checking membership cards and IDs at self-checkout to curb non-members receiving members-only pricing and benefits
- Costco's membership fees comprise a significant portion of their revenue and help offset operational costs to keep prices low for members
- Costco has seen an increase in non-members attempting to use other members' cards to shop at Costco, undermining their business model
- Costco's crackdown comes as other subscription-based companies like Netflix also tighten sharing policies to shore up revenue
- Costco plans to increase membership fees in the coming years to account for inflation, relying even more heavily on membership revenue going forward