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Costco Confirms $1.50 Hot Dog Combo Price Will Remain Unchanged

New CFO Gary Millerchip reassures investors and customers that the iconic price will not increase despite inflation.

Pictured is a hot dog and drink combo at Costco.
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Customers wait in line to order below signage for the Costco Kirkland Signature $1.50 hot dog and soda combo, which has maintained the same price since 1985 despite consumer price increases and inflation, at the food court outside a Costco Wholesale Corp. store on June 14, 2022 in Hawthorne, California.
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Overview

  • Costco's $1.50 hot dog and soda combo has been a staple since 1985.
  • The company's new CFO, Gary Millerchip, emphasized the price stability during his first earnings call.
  • Maintaining the low price is part of Costco's strategy to offer value and attract customers.
  • Costco has adapted its supply chain over the years to keep the combo affordable.
  • The retailer's membership model, with over 133 million members, is crucial to its profitability.