Costco Confirms $1.50 Hot Dog Combo Price Will Remain Unchanged
New CFO Gary Millerchip reassures investors and customers that the iconic price will not increase despite inflation.
- Costco's $1.50 hot dog and soda combo has been a staple since 1985.
- The company's new CFO, Gary Millerchip, emphasized the price stability during his first earnings call.
- Maintaining the low price is part of Costco's strategy to offer value and attract customers.
- Costco has adapted its supply chain over the years to keep the combo affordable.
- The retailer's membership model, with over 133 million members, is crucial to its profitability.