Overview
- Around a third of respondents said they become “cosy comfort seekers” as the season turns, according to the company-backed research.
- People who enjoy hot drinks reported consuming an average of four more hot beverages per week in autumn than in summer.
- A ranked Top 20 list highlighted switching to a cosy wardrobe, snuggling under blankets, crunchy leaves, rain sounds while indoors, candles, and walks that end at a café.
- More than half admitted they romanticise autumn, with a quarter feeling nostalgic and one in five feeling more reflective.
- Costa amplified the findings with a branded Epping Forest walk featuring Angela Scanlon and her Hot Messers club, as spokesperson Gennaro Pelliccia cast hot drinks as comforting seasonal rituals.