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Costa Coffee–Commissioned Poll Finds Brits Embrace ‘Cosy’ Autumn Rituals and More Hot Drinks

Commissioned to mark the Maple Hazel range’s return, the OnePoll survey of 5,000 UK adults is being used to anchor a seasonal marketing push.

Overview

  • Around a third of respondents said they become “cosy comfort seekers” as the season turns, according to the company-backed research.
  • People who enjoy hot drinks reported consuming an average of four more hot beverages per week in autumn than in summer.
  • A ranked Top 20 list highlighted switching to a cosy wardrobe, snuggling under blankets, crunchy leaves, rain sounds while indoors, candles, and walks that end at a café.
  • More than half admitted they romanticise autumn, with a quarter feeling nostalgic and one in five feeling more reflective.
  • Costa amplified the findings with a branded Epping Forest walk featuring Angela Scanlon and her Hot Messers club, as spokesperson Gennaro Pelliccia cast hot drinks as comforting seasonal rituals.