Overview
- Provincial leaders from the Diputación de Alicante and the Patronato Costa Blanca are holding B2B meetings at WTM London with tour operators, OTAs and airlines to secure additional UK connectivity for the 2026 season.
- Alicante-Elche Miguel Hernández airport handled 15.3 million passengers in the first nine months of 2025, with more than 5 million British travelers, reinforcing the UK as its lead international market.
- Scheduled talks include WizzAir for potential Eastern Europe links and specialist partners such as WeRoad, ICE Travel Group, Voyage Privée, Love Velo and others to target niche segments.
- The team is following an ETOA workshop push with market diversification efforts in Poland, Central Europe and Italy and exploratory outreach in the United States and Canada.
- Showcase Costa Blanca 2026 has been announced for February in Alicante to convert trade contacts into partnerships, while Cullera is using influencer-led promotion at WTM with up to 30 meetings to boost UK arrivals via Valencia and extend its season.