Overview

• Approximately one quarter of NYC Pride's corporate sponsors, including Citi, Mastercard, Nissan, PepsiCo, and PwC, have scaled back or withdrawn funding for this year's event.
• Heritage of Pride faces an estimated budget shortfall between $350,000 and $750,000, threatening the scope of planned festivities.
• Four of last year's five Platinum-level sponsors have pulled out, with only L’Oreal remaining; Deutsche Bank has increased its sponsorship to Platinum level.
• Organizers attribute the funding cuts to a combination of economic uncertainty and corporate fears of backlash tied to anti-DEI sentiment and political pressures under the Trump administration.
• Heritage of Pride is scaling back secondary events and launching community-driven fundraising efforts to protect core Pride celebrations.