Overview

• Ross Pomerantz, known as Corporate Bro, posted a satirical 'product review' of his four-month-old baby on Instagram using SaaS terminology.
• The video has racked up over 15 million views within 24 hours and remains a trending viral hit as of August 11.
• He compared delivery to a lengthy deployment, celebrated new-baby scent and durability as 'chef’s kiss,' and joked that 90-minute battery life and buggy sleep mode await a patch.
• Commenters extended the gag with tech-inspired banter comparing baby 'models,' warning of 'teen mode,' and lamenting nonexistent customer support.
• The format resonates with digital-culture–savvy parents by blending subscription, algorithm and AI references to underscore real childcare challenges.