Corporate Backlash to DEI Policies Intensifies Under Trump Administration

Major companies, including Target and GM, are scaling back diversity initiatives in response to political and legal pressures, sparking criticism and consumer boycotts.

President Trump's administration has rescinded federal DEI policies, labeling them as discriminatory and mandating compliance from federal contractors like General Motors.
General Motors subtly removed explicit mentions of DEI from its latest SEC filings, reflecting broader corporate shifts in response to government and public pressures.
Target has faced significant backlash, including boycotts and criticism from civil rights activists and customers, after rolling back DEI programs and minority hiring goals.
The rollback of diversity initiatives is prompting debates about corporate authenticity and the risks of alienating key consumer demographics, especially for companies with progressive reputations.
Experts warn that dismantling DEI policies could reinforce systemic inequities and undermine long-term economic and social progress, particularly in diverse markets.