Overview
- A recent Gravity Research survey found that 39 percent of corporate executives are scaling back public Pride Month activities this year, including rainbow branding, social media posts and event sponsorships.
- Under pressure from federal threats to investigate DEI programs, brands such as Target, Anheuser-Busch and Mastercard have reduced or eliminated sponsorships of major Pride events in New York, San Francisco and several regional parades.
- Pew Research Center data show that a majority of LGBT and non-LGBT adults believe companies promote Pride primarily for business benefits or external pressure rather than genuine support.
- Despite cutting visible Pride Month support, just 14 percent of companies plan to curb internal LGBTQ+ initiatives and many are redirecting resources toward employee programming and recruitment.
- Several Pride organizations have reported significant budget shortfalls—for example, New York’s Heritage of Pride faces a $750,000 gap—prompting organizers to turn to grassroots fundraising to fill the void.