Overview

• Samia Longchambon and Sair Khan were granted executive approval for lucrative brand deals with Marks & Spencer and Bertazzoni, sparking discontent among other cast members.
• ITV enforces strict rules requiring pre-approval for external endorsements to avoid conflicts with its commercial partners and protect character integrity.
• An anonymous cast member claims their endorsement opportunities were rejected, alleging preferential treatment for 'PR favorites.'
• Coronation Street is grappling with financial pressures, including reduced filming schedules, part-time contracts, and reworked scripts to manage costs.
• ITV maintains that all endorsement requests are reviewed on a case-by-case basis, but tensions over perceived inequities persist among the cast.