Overview

• In an interview with MMA Fighting, Anderson said UFC CBO Hunter Campbell told him he deserved a title fight but would not get one because his social media presence was lacking.
• Anderson contends matchmaking now rewards marketability and follower counts more than competitive merit or rankings.
• He cites Derrick Lewis’ viral surge and current chatter about Paddy Pimblett potentially facing Ilia Topuria as examples of popularity driving opportunities.
• After leaving the UFC in 2020, Anderson captured the Bellator light heavyweight title and now holds the PFL 205-pound belt following a dominant TKO of Denis Goltsov.
• He acknowledges rarely promoting himself online, preferring family content, and says he will not alter his personality to chase attention.