Overview

• Speaking to MMA Fighting, Anderson said UFC CBO Hunter Campbell told him he deserved a title fight but would not get one because his social media "isn't there."
• Anderson acknowledged he rarely promoted himself online and mostly posted family content, which he believes limited his opportunities despite wins over top contenders.
• He pointed to Derrick Lewis’ viral surge and Johnny Walker’s large following as examples of how online traction can outweigh recent results in matchmaking.
• Multiple outlets framed the comments as part of a wider critique that the UFC favors marketable names over merit, with no direct response from UFC officials reported.
• Since leaving the UFC, Anderson captured Bellator light heavyweight gold, won a PFL championship, and is booked to face Dovletdzhan Yagshimuradov for the vacant PFL light heavyweight title on Oct. 3 in Dubai.