Overview

• Wonderful Copenhagen has extended the CopenPay campaign to run from June 17 to August 17, doubling its duration to nine weeks.
• The number of sustainable actions tourists can engage in has been tripled to 90, offering more opportunities for eco-friendly behavior.
• New rewards target train travelers, including free bike rentals, yoga sessions, guided tours, and discounted entry to major attractions.
• The initiative aims to reduce tourism-related CO2 emissions by encouraging longer stays and raising awareness of sustainable travel practices.
• CopenPay builds on a successful 2024 pilot program that rewarded tourists for actions like cycling, using public transit, and litter collection.