Cooper Hefner Bids $100 Million to Reclaim Playboy Brand

Hugh Hefner's son aims to restore Playboy's legacy and cultural relevance with an all-cash offer.

Cooper Hefner is leading a $100 million all-cash bid to acquire Playboy's intellectual property and brand assets from PLBY Group.
The offer includes a plan to maintain certain subsidiaries under different branding while revitalizing the core Playboy brand.
Playboy's stock surged over 21% following the announcement, reflecting investor interest in the potential acquisition.
Cooper Hefner, who previously worked at Playboy, emphasizes the personal connection and cultural impact of the brand.
Playboy, a publicly traded company since 2021, has seen its market value fluctuate significantly over recent years.