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2d ago

Cooper Flagg–Bronny James Summer League Showdown Commands Record Ticket Prices

Soaring secondary market demand reflects fans’ hunger for an early look at two marquee rookies.

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Apr 11, 2025; Dallas, Texas, USA; A view of an NBA basketball and backyard and NBA logo before the game between the Dallas Mavericks and the Toronto Raptors at the American Airlines Center. Mandatory Credit: Jerome Miron-Imagn Images/File Photo
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Overview

  • As of July 9, day-of tickets for the July 10 Las Vegas Summer League slate average $201, with general admission at $83, lower-bowl seats from $643 and courtside at $2,519.
  • Single-day passes grant access to all July 10 games at UNLV’s Thomas & Mack Center rather than just the Mavericks–Lakers opener.
  • ESPN, ESPN+, Disney+ and the NBA streaming hub will carry the Flagg–James debut live at 8 p.m. ET Thursday.
  • Secondary marketplaces report this outing as the priciest Summer League event since Victor Wembanyama’s 2023 debut, according to Vivid Seats and TickPick.
  • The matchup pits Dallas’s No. 1 draft pick Cooper Flagg against Lakers rookie Bronny James, driving unprecedented hype around early NBA talent.