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4h ago

Cooper Flagg–Bronny James Summer League Game Commands Record Ticket Prices

Record ticket rates reflect hype around No. 1 pick Cooper Flagg alongside ESPN’s commitment to televise the July 10 matchup.

Apr 11, 2025; Dallas, Texas, USA; A view of an NBA basketball and backyard and NBA logo before the game between the Dallas Mavericks and the Toronto Raptors at the American Airlines Center. Mandatory Credit: Jerome Miron-Imagn Images/File Photo
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Overview

  • Secondary market listings show the average ticket price for the July 10 game exceeding $200, with lower bowl seats at $650 and courtside tickets reaching $2,500.
  • Demand is driven by the debut of No. 1 overall draft pick Cooper Flagg paired with interest in Bronny James’s first Summer League appearance.
  • These figures mark the highest average and premium ticket prices ever recorded in NBA Summer League history.
  • ESPN will televise the matchup live from the Thomas & Mack Center in Las Vegas on July 10.
  • The price surge underscores the league’s reliance on emerging star talent and national broadcast partnerships to bolster off-season viewership.