Overview
- Secondary market listings show the average ticket price for the July 10 game exceeding $200, with lower bowl seats at $650 and courtside tickets reaching $2,500.
- Demand is driven by the debut of No. 1 overall draft pick Cooper Flagg paired with interest in Bronny James’s first Summer League appearance.
- These figures mark the highest average and premium ticket prices ever recorded in NBA Summer League history.
- ESPN will televise the matchup live from the Thomas & Mack Center in Las Vegas on July 10.
- The price surge underscores the league’s reliance on emerging star talent and national broadcast partnerships to bolster off-season viewership.