Cooper Flagg Becomes Gatorade's First Men's College Basketball Endorser

The Duke freshman and top NBA prospect signs a landmark NIL deal, joining a prestigious roster of athletes.

Cooper Flagg, a 17-year-old Duke freshman, has signed an NIL deal with Gatorade, marking a historic first for men's college basketball.
Flagg is projected as the No. 1 pick in the 2025 NBA Draft and has already secured deals with brands like New Balance and New Era.
He has been recognized for his impressive skills, having led his high school team to a national championship and earning multiple player of the year awards.
Flagg's performances, including his participation with Team USA, have drawn comparisons to NBA stars and heightened expectations for his college career.
Duke's upcoming season will feature Flagg prominently, with key games against top teams like Kentucky and Kansas drawing national attention.