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Coop Tops Altroconsumo’s 2025 Panettone Test as Low-Cost Brands Outshine Premiums

Testing across labs with public tastings found solid safety with only average flavor across 12 classic loaves.

Overview

  • Coop’s classic panettone won both Best of Test and Best Buy, with Esselunga’s Le Grazie also named Best Buy at about €6 as three of the top four cost under €7.
  • Altroconsumo assessed 12 store-bought classics using laboratory analyses and consumer panels to judge composition, conservation, safety and taste.
  • Laboratory checks reported very good conservation with no sorbic acid detected and no traces of molds or yeasts in any sample.
  • More than 160 consumers tasting in Bolzano, Bologna and Matera gave every panettone only a 3‑star, average rating with no standout on flavor.
  • Four products—Coop, Bauli, Il Viaggiator Goloso and Fiasconaro—were slightly under declared weight within the 2% tolerance, and labeling gaps lowered transparency scores for Giovanni Cova & C., Il Viaggiator Goloso, Tre Marie and Galup.