Overview

• Coolie’s poster prominently displays the IMAX logo and the phrase “Watch it in IMAX” despite no formal approval from IMAX Corporation
• The poster also lists D-Box and 4DX formats and uses non-mandated wording, breaching IMAX’s strict single-format branding guidelines
• War 2 holds an exclusive IMAX deal blocking other Indian films from the format during the August 14 release window
• Producers are in talks with IMAX to secure formal release approval and are considering non-IMAX versions in IMAX theaters, especially in southern markets
• Yash Raj Films may enforce its exclusivity rights for War 2, potentially preventing alternative screenings of Coolie and escalating distribution disputes