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Cook Holds Constructive Talks With EU Over Blocked Siri AI

The call signals high-level talks to find a Digital Markets Act–compliant technical fix that would protect on‑device privacy while offering rival assistants similar access to iPhone capabilities.

Overview

  • Tim Cook held a virtual meeting with European technology chief Henna Virkkunen on Tuesday, and the European Commission called the discussion a "constructive exchange" with work continuing.
  • Apple has postponed the iPhone and iPad rollout of its rebuilt Siri AI with iOS 27 in the EU, saying the bloc’s Digital Markets Act prevents a safe launch under current rules.
  • Apple proposed a "Trusted System Agent" intermediary and an 18‑month transition to restrict third‑party access while preserving privacy, but EU officials said the plan lacked concrete technical detail and looked like a request to delay compliance.
  • The Commission says the DMA requires gatekeepers to give rival assistants access to the same underlying device capabilities as Siri, subject to user consent, and warned companies that breaches can trigger fines of up to 10% of global turnover.
  • The impasse has created a fragmented rollout that affects millions of users, has provoked consumer backlash in Europe, and could prompt wider regulatory and geopolitical consequences if talks do not yield a clear, enforceable technical solution.