Overview

• Sales are live as an online exclusive on converse.com.mx from September 22 to 25, with Converse stores adding pairs on September 25.
• The wider retail release begins September 29 at Liverpool (men’s and women’s), Palacio de Hierro (men only) and Mercado Libre for nationwide online distribution.
• Each pair is priced at 2,399 pesos and offered in Mexican sizes 22 to 30.
• The drop features two Chuck Taylor All Star designs—one in bone with subtle motifs and one in black with vibrant graphics—plus soles that form a sugar-skull image and special packaging.
• The campaign was produced in Pátzcuaro and Tzintzuntzan with contributions from local artisans, includes the original song Mariposa by Jacinto, and showcases Isidro Gaona–intervened guitars in Converse boutiques at Santa Fe, Satélite 2 and Centro Histórico.