Overview
- Converse publicly unveiled the Día de Muertos 2026 capsule on Monday, October 5, 2026, made up of two Chuck 70 designs that translate Mexican symbols into footwear.
- Both pairs feature motifs such as the xoloitzcuintle, cempasúchil, calaveras and papel picado, include a translucent sole with cempasúchil petals, and offer an interior tongue panel for a family name.
- The brand built a campaign called “Vivamos nuestras tradiciones” filmed in Xico, Veracruz, using local sites like Cascada de Texolo and the Panteón Municipal and featuring the band PJAMA and the song “CONMIGO.”
- Each pair is priced at MXN 2,499 with sizes from 22 to 10.5 national, and Converse says it will publish pre-sale registration details soon.
- The launch is part of a wider seasonal trend by global brands to use Día de Muertos imagery to reach Mexican shoppers, and it arrives as Nike reported Converse revenue of $263 million in FY2027 Q1, a 28% year-over-year decline that helps explain the push for locally focused collections.