Controversy Erupts Over Bardella's Book Promotion in French Train Stations

The SNCF faces backlash for approving a massive ad campaign for the RN leader's book amid legal and ethical concerns.

Jordan Bardella's first book, 'Ce que je cherche,' is set to be released on November 9, published by Fayard, a subsidiary of Hachette Livre owned by Vincent Bolloré.
The SNCF's advertising agency, MediaTransports, approved the use of 581 advertising panels in train stations across France for the book's promotion without initially knowing the author's identity.
The SNCF expressed 'embarrassment' over the campaign, stating they lack legal grounds to refuse the ads, despite concerns about promoting a far-right political figure.
The SUD-Rail union has demanded the cancellation of the campaign, citing the Rassemblement National's controversial origins and past racist remarks.
The book's promotion will also include coverage in Bolloré-owned media outlets like Europe 1 and CNews, sparking further debate over media influence and bias.