Overview
- The Käse‑Streusel baking mix fell from 730 grams to 370 grams while the shelf price dipped only from €3.99 to €3.79, resulting in an almost 90% jump per kilogram.
- Verbraucherzentrale Hamburg says the relaunch is marketed as a reinterpretation of a classic even though recipe and ingredients are largely unchanged.
- The recommended preparation now yields smaller pieces that carry more fat and calories per portion, according to the watchdog’s analysis.
- Consumer advocates fault the lack of a clear reduced‑fill notice, noting the company has flagged such changes on other products in the past.
- Media coverage has amplified the designation and Dr. Oetker’s response that the current product is new, intensifying scrutiny of shrinkflation and labeling practices.