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Consumer Agency Recognizes Biglobe’s Plan Over Misleading 'Limited-Time' Offer Displays

The decision spares the provider from a corrective order under Japan’s misleading advertising law.

Overview

  • On September 26, the Consumer Affairs Agency approved Biglobe’s improvement plan under the commitment procedure.
  • Regulators had investigated website promotions that suggested perks were available only for a limited period on BIGLOBE Hikari au Hikari and Biglobe Hikari.
  • Authorities found that similar benefits continued outside the stated periods or through repeated campaigns from September 2021 to late September 2024.
  • The offers included cash back and effectively free installation, with reports noting totals up to about 126,000 yen.
  • The certified plan outlines recurrence prevention and stronger consumer notice, and Biglobe said it will reinforce legal compliance.