Overview
- On September 12, 2025, the Consumer Affairs Agency issued a corrective disposition against Japanet Takata for advantageous misrepresentation in its New Year Osechi promotion.
- Japanet advertised a limited-time early reservation of 10,000 yen off a stated regular price of 29,980 yen for a two-tier Osechi, with sales ending when the campaign closed on November 23, 2024.
- The Fair Trade Commission’s Kyushu office found the company had no plan to sell the product at the quoted regular price after the campaign, leading regulators to deem the display misleading.
- Japanet disputes the determination, saying it expected the item to sell out during the sale period and that any remaining stock would have been sold at the regular price.
- Regulators demanded measures to prevent recurrence, and the company’s pricing practices face renewed scrutiny after a 51.8 million yen surcharge for misleading displays in 2020.