Overview
- The new HouseValues experience, which became available Monday for Market Leader customers, adds tools that track homeowner interest and guide outreach over time.
- At the center is a monthly, agent‑branded Equity Report that gives homeowners a simple snapshot of estimated value, equity growth, refinance options, renovation return estimates, and selling scenarios.
- Every click and view generates behavior signals that flow into the agent’s CRM, helping agents see who is engaging and when to reach out based on real activity.
- An integrated program delivers 27 coordinated touchpoints in the first 60 days, while leads remain exclusive to a single agent and include more validated phone numbers to improve connection rates.
- Constellation1 says it will extend these capabilities across its broader real estate tech portfolio later this year, noting HouseValues has produced more than 500,000 seller leads over the past three years.