Overview

• Social-media posts on TikTok, Instagram and Reddit claimed the Nordic-inspired Labubu figures were modeled on Pazuzu and could possess their owners
• Snopes and independent outlets traced the rumors to misused clips from The Simpsons and found no evidence supporting any demonic connection
• Designer Kasing Lung and Pop Mart emphasized that Labubu’s origins lie in Nordic fairy tales and that the toys are meant to be kind-hearted
• The panic over supernatural claims led some collectors to destroy their dolls even as authentication measures like QR codes and UV-seal foot tags remain enforced
• Despite the conspiracy scare, Labubu demand remains strong with ongoing blind-box releases and intensified efforts to combat counterfeit ‘Lafufu’ knock-offs