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Consortium Led by Xavier Niel Submits €60 Million Bid to Revive Le Coq Sportif

The Paris Commercial Court will decide between competing offers by late May or early June, with the iconic French brand’s future hanging in the balance.

Overview

  • A consortium comprising Neopar, Xavier Niel, and Iconix has officially submitted a €60 million bid to acquire Le Coq Sportif, currently under judicial restructuring.
  • The group plans to refocus the brand on its accessible and popular identity while expanding its global presence, leveraging Iconix’s international retail networks.
  • The consortium’s structure allocates 51% to Neopar, 26.5% to a group including Xavier Niel, and 22.5% to Iconix, with an immediate capital injection pledged.
  • The Grand Est region has agreed to cancel 50% of its claims, facilitating the takeover, as Le Coq Sportif faces €60–70 million in public debt.
  • A rival bid led by Franco-Swiss businessman Dan Mamane, reportedly backed by public authorities, remains under consideration by the court.