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4w ago

Conservative Columnist on CNN Says Right Is Overusing 'Woke' in Cracker Barrel Rebrand Fight

Mediaite reports the chain shed nearly $100 million in market value after boycott threats tied to the redesign.

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WASHINGTON, APRIL 10: Conservatuer Editor-in-Chief Caroline Downey speaks to audience members during the "Make America Hot Again" event Inside Butterworth's in the Capitol Hill neighborhood of Washington, on April 10, 2025. (Photo by Tom Brenner for The Washington Post via Getty Images)
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Overview

  • National Review’s Caroline Downey said on CNN NewsNight Thursday that conservatives are abusing the word “woke,” causing it to lose meaning.
  • Downey argued the Cracker Barrel redesign reflects a marketing pivot that companies make when revenues fall.
  • She criticized the new look as a minimalist turn that she described as sterile and stripping the brand of character.
  • Rep. Byron Donalds denounced the changes as a “woke rebrand” and urged a return to the prior image, posting that it is “time to Make Cracker Barrel Great Again.”
  • Mediaite reported the company’s market value dropped by almost $100 million this week after boycott threats citing the rebrand, decor changes, Pride initiatives, and DEI policies.