Overview

• The ‘Protect the Dolls’ T-shirt, designed by Conner Ives, debuted at London Fashion Week in February 2025 as a statement of solidarity with transgender women.
• The slogan, rooted in 1980s ballroom culture, reclaims the term 'doll' as an affirmation of trans identity amid global challenges to trans rights.
• Proceeds from the shirt, priced at £75, have raised more than $250,000 for Trans Lifeline, a trans-led crisis hotline, as of late April 2025.
• Celebrity endorsements, including Pedro Pascal, Troye Sivan, and Tilda Swinton, have amplified the campaign’s visibility, driving viral demand.
• The shirt is currently sold out, with preorders available, as its popularity continues to grow among grassroots supporters and public figures alike.