Overview

• Trans Lifeline’s executive director said sales since February 26 have generated and been donated at over $600,000.
• The charity plans to use the money for peer crisis hotlines, with micro‑grants resuming nationwide for the first time since 2023.
• The slogan debuted at Ives’s London Fashion Week show in February, where he wore the shirt before releasing it for sale.
• The item later sold out on ConnerIves.com as celebrities including Pedro Pascal and Madonna were photographed wearing it.
• Ives spotlighted the message again at his SS26 show in London with a cast led by trans women.