Overview

• The 'Protect the Dolls' T-shirt, created by designer Conner Ives, has raised approximately £380,000 for Trans Lifeline through sales and pre-orders.
• The design features a slogan supporting trans women, with 'dolls' being an affectionate term rooted in ballroom culture.
• Celebrities like Pedro Pascal, Troye Sivan, and Tilda Swinton have amplified its visibility by wearing the shirt publicly, including at high-profile events like the Thunderbolts premiere and Coachella.
• The T-shirt's popularity coincides with a wave of anti-trans policies, including a UK Supreme Court ruling excluding trans women from the legal definition of women.
• Ives has emphasized the importance of substantive activism, donating all profits to charity and encouraging other brands to adopt similar models.