Congo Urges European Football Clubs to End 'Visit Rwanda' Sponsorships

The Democratic Republic of Congo accuses Rwanda of supporting armed militias in its eastern region and calls on clubs like FC Bayern to reconsider their partnerships.

The Congolese foreign minister has written to FC Bayern, Paris Saint-Germain, and Arsenal, urging them to terminate their sponsorship deals with Rwanda's 'Visit Rwanda' tourism campaign.
The Democratic Republic of Congo alleges that Rwanda is backing the M23 militia, which has launched offensives in the eastern Congo, displacing thousands and causing widespread violence.
The city of Goma remains under severe strain, with limited access to food, water, and safety, while the G7 has called for an immediate cessation of hostilities to protect civilians.
FC Bayern, which entered into a partnership with Rwanda in August 2023, plans to consult with German authorities and meet with Rwandan representatives before deciding on further actions.
Rwanda has increasingly invested in sports sponsorships, including deals with major football clubs, cycling events like the Tour of Rwanda, and potential future bids for global sporting events.